News — Herbie

Skill Building: Herbie Goes to See His Mentor, part 3

Business Cannabis Herbie Strategy

Skill Building: Herbie Goes to See His Mentor, part 3

Herbie, still thinking about what kind of dog he might like, returns to his Mentor’s “lair”.  Having had a week to mellow out, the Mentor graciously welcomes Herbie back inside and gives Herbie permission to speak. “I’ve been studying the table you laid out”, says Herbie, “and I have a question”. “Yes?” intones the Mentor. What phase are we in, and how should I be “acting”? asks Herbie. “And that”, says the Mentor “is the key question.  It depends on where you are, what sector of the industry you are in, and when you plan to be in this industry,...

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Skill Building: Herbie Goes to See His Mentor, part 2

Business Cannabis Herbie Strategy

Skill Building: Herbie Goes to See His Mentor, part 2

The Market Evolution Landscape As promised, Herbie’s mentor returns with an overview of how he says industries frequently evolve.  To Herbie’s dismay, the visual of the landscape is not a beautiful vista with lakes and birds and flowers, but a hellscape of pits and valleys, a badlands of hostile terrain where entrepreneurs like Herbie enter and are never seen again. Market Evolution Landscape   TIME>>>>>>>>>>> “What’s up with the Mentor?”, Herbie thinks to himself. “Is this for real, or is the guy getting grumpy?”  “How do I make sense of this?” Asks Herbie?  “It is not the landscape itself”, replies...

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Skill Building. Herbie goes to see his mentor, part 1.

Business Cannabis Education Herbie Strategy

Skill Building.  Herbie goes to see his mentor, part 1.

What a month!  Herbie, having received a license to operate a cannabis dispensary, has opened his doors and is now in business!  With a sense of limitless optimism, Herbie comes to work each day with a sense of joy and purpose. But something is nagging at Herbie.  An avid reader, Herbie has been studying the industry for several months.  And he is reading more and more about problems in certain markets.  Big companies losing money in Canada.  Dispensaries closing in Washington State.  Yes, people actually losing money in the cannabis industry!  How could this even be possible? Herbie, with the...

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